Kristen Bell’s Happy Dance CBD Skincare is now available at more than 550 Ulta locations.  As part of Sparked at Ulta Beauty, Happy Dance  will be featured in a dedicated store display at select locations and will appear on the Sparked at Ulta Beauty page on Ulta.com.
 
Happy Dance was co-founded by actress and New York Times best-selling author Kristen Bell and features an easy-to-use line of clean, vegan and cruelty-free hemp-derived CBD bath and body products including a body butter, coconut melt and bath bomb.
 
One percent of Happy Dance profits benefit A New Way of Life Reentry Project, a Black-owned, LA-based organization founded by Ms. Susan Burton, a seasoned activist, 2010 CNN Hero, 2012 Purpose Prize winner and author of Becoming Ms. Burton. A New Way of Life Reentry Project provides housing, case management, pro bono legal services, advocacy and leadership development for women rebuilding their lives after prison.
 
Happy Dance products undergo extensive third-party testing, are vegan and cruelty-free and tested for heavy metals, microbiological contaminants, residual solvents and pesticides. Each product formula is evaluated through clinical testing according to cosmetic industry standards. Every product also features traceable lot codes allowing customers to review product Certificates of Analysis (COA).
 
Kristen’s goal in creating Happy Dance was to make trusted, high-quality, everyday CBD skincare products more widely available to busy moms and consumers everywhere at a price that wouldn’t break the bank.  The brand is centered on the idea of overturning the traditional notion of self-care by providing consumers with everyday CBD skincare pick-me-ups versus making self-care an “event” or one more item on a never ending to-do list. 
 
Ulta has been changing its focus this past year to include diversity and conscious beauty, as reported in Happi.

The brand’s most recent spot with a tongue and cheek nod at the question “will it get me high?” features Kristen interviewing Kristen in a way that’s easy to understand but so refreshingly fun. Check it out!